Market Margin of Chicken Marketing in Birnin Kebbi Local Government Area of Kebbi State, Nigeria

June 2018 | AJAR

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Published: 26 June 2018


The purpose of this study was to analyze the chicken marketing in Birnin Kebbi Local Government Area. The specific objectives are estimation of   market margin and problems of chicken marketing in the study area. To address the forementioned objectives descriptive statistics and econometric models were employed. Wholesalers and retailers played crucial roles in the sample markets in the transaction of chicken from producers to consumers. The study shows that the market margin of the chicken in the study area was N129, 088 which show good profits. According to the market survey, traders face lack of capital, short and inconsistent supply and, poor information and infrastructure development such as diseases storage, and transportation facilities. Despite the numerous challenges the subsector still remains profitable business for the rural poor.


chicken, marketing, Bernin, Kebbi.

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