Effectiveness of Social Media Efforts in Institution of Higher Learning

September 2019 | AJMCS


Corresponding Author E-mail: oyeoluyinka@gmail.com
Published: 22 September 2019

Abstracts


Based on the major objective of this study, which is to unravel the effectiveness of social media efforts in institution of higher learning; different independent variables were examined; which are: collaborative learning, marketing, information sharing, and social engagement. For the purpose of this study, quantitative analysis was employed which focused on survey; that is the use of questionnaire which were distributed to 200 students in one of the high-ranking University in Malaysia. The correlation analysis done through SPSS 20.0 showed positive relationship between the dependent variable (social media efforts) and independent variables (collaborative learning [r=0.823 at significant level of 0.000], marketing [r=0.801 at significant level of 0.000], information sharing [r=0.620 at significant level of 0.000), and social engagement [0.531 at significant level of 0.000]). Furthermore, as the linearity test showed positive relationship, also the regression analysis done supported all the four hypotheses, indicating that significance relationship exist between the dependent variable (social media efforts) and independent variables (collaborative learning [at significant level of 0.000], marketing [at significant level of 0.000], information sharing [at significant level of 0.010], and social engagement [at significant level of 0.008]). Therefore, showed the effectiveness of social media efforts in collaborative learning among students, marketing activities of the institution of the higher learning, information sharing among students and their lecturers, and social engagement among the students of the institution of higher learning in Malaysia. 

Keywords:

Social Media, Collaborative Learning, Marketing, Information Sharing, Social Engagement

Read: [Full Text - PDF]